ILT Manifesto

To the builders.
The ones who chase impossible ideas.
Who bootstrap, pitch, and grind.
Who hear “no” a hundred times, and still show up one more time.

Builders see the future and make it real.
They carry the weight of belief — their own, and ours.
And they know: the future isn’t built alone.
It’s built together.

i like that.
The future is for serious builders.

 

i like that is a new streetwear brand for entrepreneurs, dreamers, and creators — for serious builders.

We create apparel that signals ambition, resilience, and community. Whether you’re bootstrapping a small business, pitching a venture-backed startup, or hustling a side project, i like that is a culture brand that recognizes and connects builders everywhere.

Born in Minneapolis, i like that blends streetwear aesthetics with startup energy, turning the grit of entrepreneurship into a bold, wearable identity.



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i like that exists for builders—and we believe backing builders means more than words.

That’s why we pledge 3% of our annual sales to the ILT Academy Endowment Fund, supporting underestimated entrepreneurs in underserved rural, urban, and informal communities around the world. These funds help fuel early-stage founders and the schools, local governments, and nonprofit partners closest to the work.